{"id":648,"date":"2023-03-24T12:16:34","date_gmt":"2023-03-24T12:16:34","guid":{"rendered":"https:\/\/www.credoweb.com\/?p=648"},"modified":"2023-03-31T08:45:01","modified_gmt":"2023-03-31T08:45:01","slug":"successful-virtual-event-for-hcps","status":"publish","type":"post","link":"https:\/\/www.credoweb.com\/es\/successful-virtual-event-for-hcps\/","title":{"rendered":"A successful virtual event for HCPs is like a Netflix show"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.credoweb.com\/es\/successful-virtual-event-for-hcps\/#case-study\" >Case Study<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.credoweb.com\/es\/successful-virtual-event-for-hcps\/#objective\" >Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.credoweb.com\/es\/successful-virtual-event-for-hcps\/#scenarios\" >Scenarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.credoweb.com\/es\/successful-virtual-event-for-hcps\/#solutions\" >Solutions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.credoweb.com\/es\/successful-virtual-event-for-hcps\/#moredators\" >Moredators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.credoweb.com\/es\/successful-virtual-event-for-hcps\/#virtual-studio\" >Virtual studio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.credoweb.com\/es\/successful-virtual-event-for-hcps\/#technical-capabilities\" >Technical Capabilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.credoweb.com\/es\/successful-virtual-event-for-hcps\/#results\" >Results<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"case-study\"><\/span>Case Study<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"objective\"><\/span><strong>Objective<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The company wants to introduce and promote a range of products suitable for the treatment and prevention of influenza and seasonal viral infections to a wide group of medical professionals and pharmacists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"scenarios\"><\/span><strong>Scenarios:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Part 1: Virtual event with 4 panels lasting 8 weeks. Panels present various subtopics related to seasonal viral infections.<\/li>\n\n\n\n<li>Part 2: Webinar in a virtual online studio on a green screen.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"solutions\"><\/span>Solutions:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Part 1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Each panel lasting 2 weeks, each panel is accompanied by an invitation to target physician groups<\/li>\n\n\n\n<li>At the end of the virtual event, a final summary is sent with the most interesting opinions and comments<\/li>\n\n\n\n<li>A topical topic relevant to a large number of different physician specialties and pharmacists<\/li>\n\n\n\n<li>An attractive and well-known specialist is selected to moderate the virtual event<\/li>\n<\/ul>\n\n\n\n<p><strong>Part 2:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selected speakers are 3 of the most prominent specialists in epidemiology and virology in Bulgaria<\/li>\n\n\n\n<li>The selected topic is linked to the currently current Omicron version of COVID-19 and allows physicians to address their questions to the live speakers<\/li>\n\n\n\n<li>After the end of the webinar, the recording remains available for viewing for 10 days<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"moredators\"><\/span>Moredators:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The pharma company selected 3 speakers<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prominent specialists in epidemiology and virology<\/li>\n\n\n\n<li>Attractive presentation delivery<\/li>\n\n\n\n<li>Vast experience in front of camera<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"virtual-studio\"><\/span>Virtual studio:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For our client we created special virtual studio to broadcast from during the live webinar<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Based on company brand identity<\/li>\n\n\n\n<li>Modern twist to the boring webinar<\/li>\n\n\n\n<li>Space to visually advertise products during webinar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"technical-capabilities\"><\/span>Technical Capabilities:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Each panel contains video material for the respective subtopic<\/li>\n\n\n\n<li>Branding of each individual panel with a different company product via a banner system<\/li>\n\n\n\n<li>Doctors have the possibility to ask questions to the individual subtopics<\/li>\n\n\n\n<li>Building individual dashboard statistics to track the company&#8217;s goals<\/li>\n\n\n\n<li>Sending branded personalized newsletters and invitations<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"results\"><\/span>Results:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1126 physicians participated in the virtual event<\/li>\n\n\n\n<li>130 comments from physicians<\/li>\n\n\n\n<li>428 unique views of the videos in the virtual event<\/li>\n\n\n\n<li>470 unique views of the webinar portion<\/li>\n\n\n\n<li>5.3 times the average number of logins to the virtual event page<\/li>\n<\/ul>\n\n\n\n<p>SOLICITAR UNA DEMOSTRACI\u00d3N<\/p>","protected":false},"excerpt":{"rendered":"<p>Case Study Objective: The company wants to introduce and promote a range of products suitable for the treatment and prevention of influenza and seasonal viral infections to a wide group 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