{"id":672,"date":"2023-03-27T08:37:16","date_gmt":"2023-03-27T08:37:16","guid":{"rendered":"https:\/\/www.credoweb.com\/?p=672"},"modified":"2023-04-06T12:25:05","modified_gmt":"2023-04-06T12:25:05","slug":"pharma-awards-europe-2020","status":"publish","type":"post","link":"https:\/\/www.credoweb.com\/es\/pharma-awards-europe-2020\/","title":{"rendered":"Pharma Awards Europe 2020 - Nominaci\u00f3n de CredoWeb a la Transformaci\u00f3n \u00c1gil"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.credoweb.com\/es\/pharma-awards-europe-2020\/#case-in-point-2020\" >Case in point 2020<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.credoweb.com\/es\/pharma-awards-europe-2020\/#before\" >Before<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.credoweb.com\/es\/pharma-awards-europe-2020\/#during-the-covid-%e2%80%93-19-lockdown-%e2%80%93-new-formats\" >During the COVID \u2013 19 lockdown \u2013 new formats<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.credoweb.com\/es\/pharma-awards-europe-2020\/#national-events\" >National events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.credoweb.com\/es\/pharma-awards-europe-2020\/#regional-events\" >Regional events<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.credoweb.com\/es\/pharma-awards-europe-2020\/#the-new-normal\" >The New Normal<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.credoweb.com\/es\/pharma-awards-europe-2020\/#metrics-used\" >Metrics used<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.credoweb.com\/es\/pharma-awards-europe-2020\/#key-outcomes-that-have-been-achieved-up-to-date\" >Key outcomes that have been achieved up to date<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.credoweb.com\/es\/pharma-awards-europe-2020\/#2020\" >2020<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.credoweb.com\/es\/pharma-awards-europe-2020\/#overview-of-the-work-and-awards-presentations\" >Overview of the work and awards presentations<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>CredoWeb<\/strong> in partnership with&nbsp; <strong>pharma company Ecopharm<\/strong>, has been selected among the finalists for eyeforpharma 2020 awards.&nbsp;<\/p>\n\n\n\n<p>Our case is among the 5 finalists for the <strong>nomination Most Promising Agile Transformation<\/strong> together with companies like Boehringer Ingelheim, Roche, Sanofi and Pfizer.&nbsp; Last year, we were finalists in the category Most Valuable HCP initiative. The project we presented together with Ecopharm was Virtual Cardio Academy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"case-in-point-2020\"><\/span>Case in point 2020<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The 2020 pandemic&nbsp; situation.&nbsp; We can clearly divide our transformation in three parts: before COVID \u2013 19, during the COVID \u2013 19 pandemic lockdown and the \u201cNew normal\u201d that we currently live in.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"before\"><\/span>Before<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ecopharm&nbsp; as a brand generic company, uses CredoWeb with its multiple channels to develop different initiatives and campaigns for HCPs and patients. The company started few years ago by inviting doctors to online discussions on different topics and continued to expand its educational activities.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"during-the-covid-%e2%80%93-19-lockdown-%e2%80%93-new-formats\"><\/span>During the COVID \u2013 19 lockdown \u2013 new formats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is when Ecopharm had to be most creative and introduce new formats.<\/p>\n\n\n\n<p>A number of live webinars were created, followed by closed month-long asynchronous discussions (a forum-like place in the CredoWeb platform where HCPs are able to find the webinar videos on demand, supplemented by additional materials, and can post comments, ask questions or share professional cases from their practice).&nbsp;<\/p>\n\n\n\n<p>What we did different was two-pronged approach.&nbsp; On one hand, we have national virtual events where all the HCPs from the country can participate.&nbsp; On the other, a local event with less and more close participants engages them proactively on a different more personal networking level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"national-events\"><\/span><strong>National events:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Starting webinar with live questions and answers\/ Webinar made available on-demand\/ 4-week-long discussion (not live streaming) building on the topic of the webinar\/ Newsletters summarizing the discussed topics sent to targeted groups\/ Customer experience \u2013 moderators and participants feedback &amp; testimonials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"regional-events\"><\/span><strong>Regional events:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Regional activities for different specialties\/ Participants are invited by local MSRs\/ Presented content is partially from national virtual events and partially specially designed for the local groups\/ Regional and local point of view\/ Regional networking based on common interests\/ Regional and national KOLs join to moderate different panels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-new-normal\"><\/span>The New Normal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With CredoWeb tools, by interacting and analyzing engagement responses for different formats and activities,&nbsp; Ecopharm can now more precisely segment each customer according to their interests and preferred channel of communication:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Each MSR has a daily, weekly and monthly targets for digital communication, along with their offline targets.&nbsp;<\/li>\n\n\n\n<li>Feedback and analytics from both offline and online approach are fed into the marketing loop to better prepare the MSRs for a conversation or just a sample delivery.<\/li>\n\n\n\n<li>More synergic combination of the efforts of the field force, medical and marketing teams.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"metrics-used\"><\/span>Metrics used<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We follow many different metrics for each campaign activity among which the number of conversations in each discussion, number of engaged specialists by region, age, specialty, number of digital brand touch points we created, notifications read, newsletter open rates, individual engagement with a piece of content etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"key-outcomes-that-have-been-achieved-up-to-date\"><\/span>Key outcomes that have been achieved up to date<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The different models of educational interactive activities have become a trademark for the company. We gather regular formal and informal feedback as well as testimonials to better understand the needs of the HCPs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2020\"><\/span>2020<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital brand touch points have reached more than 10 per month per customer;<\/li>\n\n\n\n<li>Engagement with the content is also increasing with cumulative participants for the first 6 months of 2020 being close to 9000;<\/li>\n\n\n\n<li>Communication between participants have increased this year and reaches now more than 89 conversations per event;&nbsp;<\/li>\n\n\n\n<li>Value-added organic content created and used on multiple channels;<\/li>\n\n\n\n<li>Multiple opportunities for networking;<\/li>\n\n\n\n<li>Establishing brand advocates;&nbsp;<\/li>\n\n\n\n<li>Number of doctors engaged in e-learning&nbsp; rising steadily;<\/li>\n\n\n\n<li>Sales have been rising above the market.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"overview-of-the-work-and-awards-presentations\"><\/span>Overview of the work and awards presentations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You will be able to view our project&nbsp; on eyeforpharma platform which is open for <strong>3 weeks from the 28th September.&nbsp;<\/strong><\/p>\n\n\n\n<p>The Awards presentations will take place over three days, <strong>19-21st October, where all the winners will be revealed.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>CredoWeb in partnership with&nbsp; pharma company Ecopharm, has been selected among the finalists for eyeforpharma 2020 awards.&nbsp; Our case is among the 5 finalists for the nomination Most Promising Agile [&#8230;]","protected":false},"author":1,"featured_media":1153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources-blog"],"_links":{"self":[{"href":"https:\/\/www.credoweb.com\/es\/wp-json\/wp\/v2\/posts\/672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.credoweb.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.credoweb.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.credoweb.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.credoweb.com\/es\/wp-json\/wp\/v2\/comments?post=672"}],"version-history":[{"count":3,"href":"https:\/\/www.credoweb.com\/es\/wp-json\/wp\/v2\/posts\/672\/revisions"}],"predecessor-version":[{"id":1132,"href":"https:\/\/www.credoweb.com\/es\/wp-json\/wp\/v2\/posts\/672\/revisions\/1132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.credoweb.com\/es\/wp-json\/wp\/v2\/media\/1153"}],"wp:attachment":[{"href":"https:\/\/www.credoweb.com\/es\/wp-json\/wp\/v2\/media?parent=672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.credoweb.com\/es\/wp-json\/wp\/v2\/categories?post=672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.credoweb.com\/es\/wp-json\/wp\/v2\/tags?post=672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}