Case Study: Virtual Cardio Academy
Ecopharm’s project embodies the pharma digital transformation, integrating offline and online activities, empowering the pharma marketing and sales force with digital toolset and delivering measurable results
Change or be changed
Ecopharm faces the industry’s challenges of the traditional marketing - access to physicians is limited, the duration of MSRs’ visits are steadily decreasing. Moreover, physicians nowadays are looking for customized and valuable information from the pharmaceutical companies, accessible in their own time and per their own terms.
CredoWeb – a toolset for the Pharma for integrated and interactive communication
To meet these challenges and doctors’ expectations, Ecopharm has turned to the digital tools offered by CredoWeb. CredoWeb is a cloud-based communication platform, specially designed for the industry. CredoWeb serves as a digital tool for all levels and divisions within Ecopharm and provides toolset of multichannel marketing solutions which allows integrated interactive communication with the target customers, higher frequency of contact and long-term engagement. It offers interactive discussions in secure online setting as well as dedicated space for all stakeholders in the healthcare system. By using the different functionalities of the communication platform CredoWeb, Ecopharm has been able to prepare and execute different digital activities for Continuing Medical Education of the physicians with very high response rates and massive interactive participation.
Virtual Cardio Academy – personalized and value-added content for HCPs
Ecopharm has organized nation-wide year-long Virtual Cardio Academy which consisted of 10 virtual events on cardiologic topics led by national Key Opinion Leaders and attracted 4878 participants. Each of the events was a practical online discussion on an important topic from the field, without a focus on a specific product.