A successful virtual event for HCPs is like a Netflix show

Case Study


The company wants to introduce and promote a range of products suitable for the treatment and prevention of influenza and seasonal viral infections to a wide group of medical professionals and pharmacists.


  • Part 1: Virtual event with 4 panels lasting 8 weeks. Panels present various subtopics related to seasonal viral infections.
  • Part 2: Webinar in a virtual online studio on a green screen.


Part 1:

  • Each panel lasting 2 weeks, each panel is accompanied by an invitation to target physician groups
  • At the end of the virtual event, a final summary is sent with the most interesting opinions and comments
  • A topical topic relevant to a large number of different physician specialties and pharmacists
  • An attractive and well-known specialist is selected to moderate the virtual event

Part 2:

  • Selected speakers are 3 of the most prominent specialists in epidemiology and virology in Bulgaria
  • The selected topic is linked to the currently current Omicron version of COVID-19 and allows physicians to address their questions to the live speakers
  • After the end of the webinar, the recording remains available for viewing for 10 days


The pharma company selected 3 speakers

  • Prominent specialists in epidemiology and virology
  • Attractive presentation delivery
  • Vast experience in front of camera

Virtual studio:

For our client we created special virtual studio to broadcast from during the live webinar

  • Based on company brand identity
  • Modern twist to the boring webinar
  • Space to visually advertise products during webinar

Technical Capabilities:

  • Each panel contains video material for the respective subtopic
  • Branding of each individual panel with a different company product via a banner system
  • Doctors have the possibility to ask questions to the individual subtopics
  • Building individual dashboard statistics to track the company’s goals
  • Sending branded personalized newsletters and invitations


  • 1126 physicians participated in the virtual event
  • 130 comments from physicians
  • 428 unique views of the videos in the virtual event
  • 470 unique views of the webinar portion
  • 5.3 times the average number of logins to the virtual event page