Case Study
Objective:
The company wants to introduce and promote a range of products suitable for the treatment and prevention of influenza and seasonal viral infections to a wide group of medical professionals and pharmacists.
Scenarios:
- Part 1: Virtual event with 4 panels lasting 8 weeks. Panels present various subtopics related to seasonal viral infections.
- Part 2: Webinar in a virtual online studio on a green screen.
Solutions:
Part 1:
- Each panel lasting 2 weeks, each panel is accompanied by an invitation to target physician groups
- At the end of the virtual event, a final summary is sent with the most interesting opinions and comments
- A topical topic relevant to a large number of different physician specialties and pharmacists
- An attractive and well-known specialist is selected to moderate the virtual event
Part 2:
- Selected speakers are 3 of the most prominent specialists in epidemiology and virology in Bulgaria
- The selected topic is linked to the currently current Omicron version of COVID-19 and allows physicians to address their questions to the live speakers
- After the end of the webinar, the recording remains available for viewing for 10 days
Moredators:
The pharma company selected 3 speakers
- Prominent specialists in epidemiology and virology
- Attractive presentation delivery
- Vast experience in front of camera
Virtual studio:
For our client we created special virtual studio to broadcast from during the live webinar
- Based on company brand identity
- Modern twist to the boring webinar
- Space to visually advertise products during webinar
Technical Capabilities:
- Each panel contains video material for the respective subtopic
- Branding of each individual panel with a different company product via a banner system
- Doctors have the possibility to ask questions to the individual subtopics
- Building individual dashboard statistics to track the company’s goals
- Sending branded personalized newsletters and invitations
Results:
- 1126 physicians participated in the virtual event
- 130 comments from physicians
- 428 unique views of the videos in the virtual event
- 470 unique views of the webinar portion
- 5.3 times the average number of logins to the virtual event page
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